Marketing: The Complete Idiot's Guide

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics

*Guerilla marketing

*Marketing to Boomers and Latinos

* Online marketing

* Targeted-but-affordable direct mail

* Sample marketing plans for several types of small businesses (as well as a couple of larger projects)

* Practical, do-it-yourself distribution strategies

* Analysis of business segments and trends, and much more. -Goodreads